Case studies
Each entry is one piece of work, stated with the figure that was measured. Where a number is unflattering it stays in. No client is named.
- Every hot deal came from LinkedIn. The CRM said the channel was dead.
- The replies that were in the CRM the whole time
- 4.09 credits per sendable lead, against a typical 6 to 20
- Four point zero nine credits per sendable lead
- 13 credits to pick the model for a 13,000 credit job
- Choosing a model by making it fail
- 47 actors, 539 users, and one actor with 62 percent of the runs
- Forty seven products, and an honest look at where the use is
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Channel attribution
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Enrichment cost
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AI classification
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Product build